Some people opt for the road less traveled. The IDEA Conference is their passport.
Click here for highlights from the 2009 conference



Creativity and innovation exist far beyond the realm of agency creatives.
Today, marketers, interactive and tech visionaries, game creators, entertainment execs, directors, restaurateurs, artists, musicians and so many others are all more...
The IDEA Conference offers a complete set of sponsorship opportunities
— with each level developed to resonate in congress with this audience of senior level agency, marketing and media executives. Our Presenting, Gold and Customized Pavilion sponsorships provide more...
Paola AntonelliSenior Curator, Department of Architecture and Design
MOMA
Paola Antonelli joined The Museum of Modern Art in February 1994 and is Senior Curator in the Department of Architecture and Design.
Her first exhibition for MoMA, Mutant Materials in Contemporary Design (1995), was followed by several others, covering all facets of architecture and design in the contemporary world.
Her most recent exhibition, Design and the Elastic Mind (2/24-5/12/2008), was devoted to the relationship between design and science.
Paola Antonelli's goal is to insistently promote design's understanding, until its positive influence on the world is fully acknowledged and exploited.
She is currently working on several shows on contemporary design; on Design Bites, a book about foods from all over the world appreciated as examples of outstanding design; and on trying to get a Boeing 747 into the collection of The Museum of Modern Art.